SG16USA Get Real: Telling Your Authentic Stories Across all Relevant Channels for Long-Term Success


CAE Healthcare Plenary Address - "Get Real: Telling Your Authentic Stories Across all Relevant Channels for Long-Term Success"

Christoph Trappe


Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally.

He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015. He is a globally-recognized content marketing expert who frequently speaks at global conferences about social media, blogging and results-oriented storytelling strategies. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer. Among other awards, he was also named a most influential content marketer on Twitter by London-based Axonn Media.

In his role at MedTouch, Christoph and his team advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.


Social media and digital channels are a great way to connect with customers, donors, volunteers and really anyone interested in working with you. The problem is that the rules of engagement change. Sometimes daily. What doesn’t change is the need and craving by people for authentic stories that are relevant and meaningful to them. First we have to come up with those stories, as mentioned in Christoph Trappe’s book “Get Real: Telling Authentic Stories for Long-term Success” there are six steps to get started, get organizational buy-in and continue to make it a long-term success.